Custom market research firm Market Connections, Inc. is the sought-after authority on preferences, perceptions and trends in the government market, offering deep domain expertise in information technology and telecommunications; defense; and healthcare. The firm delivers actionable intelligence and insights that enable improved business performance and positioning for leading businesses, government agencies and trade associations.

Customer Satisfaction and Contract Evaluation

Government contractors rely on insights from customer satisfaction and contract evaluation research to precisely focus improvement efforts on the specific areas that will have the most measurable impact on customer loyalty, retention, and growth. Market Connections’ clients have been able to save key accounts that would have otherwise been lost due to unidentified customer issues and brewing dissatisfaction. And, many clients use this research to ensure satisfaction on strategic government contracts, thereby increasing their chances of winning when the contract comes up for renewal.

Rather than putting business at risk by inaccurately guessing what customers think, a commitment to customer satisfaction research will enable you to:

Better define customer expectations
Correctly assess your customer-facing strengths and weaknesses
Find out how you compare to the competition
Improve customer retention and, thereby, increase revenue and market share

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Thought Leadership Research

Demonstrate thought leadership to your target verticals with third-party independent research that validates your technical expertise. Marketing and public relations professionals, as well as subject matter experts, rely on Market Connections to provide insights around driving forces affecting the market, key technologies and market needs and perceptions.

Leverage thought leadership research results to: